Shop Small Saturday is the annual holiday shopping tradition that gets communities everywhere out in support of their favorite small businesses. This year, Small Business Saturday falls on Nov 24. There are many ways to get involved, including hosting an event in your neighborhood, to decorating your business or shopping at a new local spot. No matter how you get involved, every little bit makes a big difference. In 2017, an estimated 108 million consumers reported shopping or dining at local independently-owned businesses
on Small Business Saturday — generating roughly $12 billion in reported spend. 90% of consumers surveyed said Small Business Saturday has had a positive impact on their community.
First observed in the United States on November 27, 2010, it is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local. Small Business Saturday is a registered trademark of American Express.
The first event was sponsored by American Express, in partnership with the non-profit National Trust for Historic Preservation, Boston Mayor Thomas M. Menino, and Roslindale Village Main Street. In 2010, the holiday was promoted by American Express via a nationwide radio and television advertising campaign. That year Amex bought advertising inventory on Facebook, which it in turn gave to its small merchant account holders, and also gave rebates to new customers to promote the event.
American Express publicized the initiative using social media, advertising, and public relations. Many local politicians and small business groups in the United States issued proclamations concerning the campaign, which generated more than one million Facebook "like" registrations and nearly 30,000 tweets under the Twitter hashtags #smallbusinesssaturday and #smallbizsaturday
Promote your business and the movement Help attract customers on Small Business Saturday and show off your Shop Small pride with downloadable posters, email templates, and social posts. It's free, easy, and available now in the Shop Small Studio,
compliments of American Express. www.americanexpress.com/us/small-business/shop-small/promote?linknav=us-loy-howtoparticipate-explore-shopsmallstudio
Original Article appeared here:
Author: Joe Rutland
When it comes to representing yourself as an entrepreneur, it’s important to remember the type of words and phrases you use. This is especially true when seen as a leader or manager in your business. If your words put people down all the time, expect people to shut their eyes and ears to your message. This happens a lot in the corporate world, where managers who have not fully embraced leadership abilities simply talk down to and ignore employees’ concerns.
Joe goes on to define these five communication skills in his article:
Original article appears here:
Author: Chris Baily, Harvard Business Review
In the flurry of statistics that exist around personal productivity, there’s one I find especially alarming: The average person is distracted or interrupted every 40 seconds when working in front of their computer. In other words, we can’t work for even a single minute before we focus on something else. Sure, sometimes it’s easy to get back on track. But when our attention is completely derailed, research shows, it can take more than 20 minutes to refocus.
In the original article found here, Chris goes on to describe the four strategies:
I've recently been CERT certified through the City of Phoenix Fire Department's program and want to share some of the important take-aways that I've learned.
I want to start by stating for the record that I'm not a doomsday prepper. Those people are nuts. But I am a big proponent of being ready for a disruption in our daily lives and managing the risks associated with a disruption.
Phoenix FD offers a lot of training on the topic, and opportunities to practice the skills and apply the knowledge gained. For example, Jena and I have current CPR/AED and basic first aid cards in our wallets. Bottom line is that we're prepared to take care of ourselves personally first, then reach into the community and assist as needed.
Phoenix's CERT program, administered by the fire department, is part of the national FEMA program on disaster preparedness. You can learn about being personally prepared by visiting ready.gov. I'm including a few of the recommendations below.
build a 3-day kit for each member of the family (including infants, children, and pet)
As an added bonus, have 30 days of food, water, and medication at home
Too often we don't plan for our pets. Even if we think we are ready to either shelter in place at home with our pets or move out to an evacuation site if needed, there are aspects of that most of us don't think about.
Some of the most important pet-related items that I learned about:
This article is about personal preparedness. In a future article, I'll talk about business continuity planning. For now, I just want all of us to be thinking about the topic. I want you, your family, and your employees to not become victims of a bad situation. Learn to take care of yourself and pass this information on to anyone else that you care about.
More about CERT: Any citizen can become part of the Community Emergency Response Team (CERT) with 20 hours of basic training on a weekend. Phoenix Fire Department hosts CERT training on a regular basis. Here's a link to their calendar.
Excerpts from Michael Georgiou
One in six Americans, or around 39 million people, have a smart home speaker. Alexa and Google Home aren’t just for the house. Businesses are finding uses for smart bots around the office, too, from assisting with online searches to taking notes and even integrating AI. Put a smart device in your office and try one of these useful skills:
Amazon has released a way for people who don’t code to build their own skills based on about 20 templates. The program is called Blueprints. Useful skills include “Babysitter” and “Pet Sitter,” which offer a rundown of information for those people.
By leveraging technology, you can find ways to offload the little things and improve productivity for you and your team.
We've assembled a list of 10 tips to help you get the most from your North Phoenix Chamber membership. We have 6 networking events each month plus a host of other benefits to help you grow your business.
Remember, not only does it help to give and get referrals from other business members, but we also appreciate referrals to our Chamber. Spread the word about us and help our community grow and succeed!
I came across this article recently and the title caught my attention.
TED Talks are a godsend. They introduce us to people we should keep on our radar and concepts we can (and should) work into our everyday lives. They’re accessible from anywhere and easier to digest than a book or a long-winded podcast. TED Talks can be life-changing, both on the personal and professional level.
It’s no surprise, then, that certain TED Talks have impacted the way some entrepreneurs approach business. From Dr. Timothy Folta’s redefined definition of entrepreneurship to author and consultant Joseph Pine’s take on what consumers want, here are seven TED Talks that will transform how you look at your business:
You can find the full article here:
by Tom Argiro
I recently stumbled into this article as I was preparing my own 2017 goals for Tom Argiro Photography. This is an article that is curated from 15 other articles about goal setting.
The Ultimate Guide To Small Business Goal Setting
Every small business owner, regardless of where they are in the business life cycle, needs goals to keep them moving forward, get motivated to do more, and maintain the success of their businesses.
Goal setting can follow many different processes, and each one can be successful as long as it defines the long- and short-term goals and devises a plan for getting there.
by Tom Argiro, Chairman
Jeffery Gitomer is one of the sales training gurus that I follow. He's been at it for over 30 years, and has a lot to offer.
One of his articles caught my attention recently. He says that those of us in sales often do not ask the right questions. He considers these to be "pathetic":
In contrast, asking power questions will make your prospect think in new ways.
You can find the full article here: