Multi-channelMarketingMulti-channelmarketing is a pronged approach to increasing revenue and sales. If you've everheard the phrasedon't put all your eggs in one basket,then you know the idea behindmulti-channelmarketing.Most people are on multiple devices and sitesthroughout the day. Any marketer will tellyou for a buyer to be moved by effective marketing they need to see multiple touchpoints(as manyas seven)from you. That's one of the reasons why Google and Facebook ads are so effective.Theyshowvisitors/usersthose ads multiple times. But seeing ads on one platform isn't nearly aseffective as using multiple ways to connect to your ideal customer.DuringSmallBusinessSeason and throughout the year an effective marketing campaign calls for acombination ofpaid, free, digital, and traditional channels.This small business season you should consider using:ads on social mediapostcardsads on other respected sitessuch as the Chamber of Commerceparticipation in a shop local program likeSmall Business SeasonReviews posted to your websiteor shared via social mediaa newsletter or e-mail campaign to drive salesvideocontent marketingonyour websiteEach of your ideal customers favors different ways of interacting with you.For instance, somepeople love to read helpful blog posts and resources from you on your products or services, whileothers can be coaxed into purchasing through entertaining videos. A multi-channel marketingcampaign is successful because it not only helps you reach people in the way that they want toenjoy your information but also helps them see you more.That's how they get to know you in orderto buy from you.