What Is Your Niche?

by North Phoenix Chamber of Commerce

By Jen Wolfe, Wolfe Creative
 
The key to building and growing your small business is creating ways for your clients to distinguish you from everyone else who offers the same thing. What makes you different and meaningful to your clients? What is your niche?

t’s been my pleasure to work in conjunction with several business coaches, including Gordon Parkman of Achieve Results Consulting, LLC. Gordon and other business coaches can help businesses zero in on what it is they truly love to do and help them find their niche. That’s when I take over. My job is to help businesses put into words what’s in it for the clients to work with them.

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