by North Phoenix Chamber of Commerce
This article appeared on Hubspot's blog on July 20, 2016.
The goal of the subject line is to get someone to check out the rest of your email. So you’ll want to intrigue and generate interest without saying too much. And you definitely don’t want to go with something that clearly says “Trying to sell you something. Click here to learn more.” (Obviously.)
When it comes to generating interest, humans react strongly to five things: