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by Tom Argiro on November 19th, 2016

I recently stumbled into this article as I was preparing my own 2017 goals for Tom Argiro Photography.  This is an article that is curated from 15 other articles about goal setting.

The Ultimate Guide To Small Business Goal Setting
Every small business owner, regardless of where they are in the business life cycle, needs goals to keep them moving forward, get motivated to do more, and maintain the success of their businesses.

Goal setting can follow many different processes, and each one can be successful as long as it defines the long- and short-term goals and devises a plan for getting there.

Here is a collection of resources that will help you maximize your goal setting process and guide you as you achieve your business goals, from the simplest to the most ambitious goals on your list.

Getting Started with Goal Setting
There's no denying the importance of business goals. Goals provide direction, motivation and a clear way to measure your progress. Without goals, you may struggle to find the path from where you are right now to where you want to be. The tips in this article will help you get started with goal setting for your business, focus on the specifics of what you hope to accomplish, and start to put your plan into action.

30-Minute Goal Setting Cheat Sheet
Goal setting doesn't have to be a long and complicated process. You just need to pick a theme, identify the necessary action items and make a commitment to the process. If you have just 30 minutes, you can follow these four simple steps to create a goal for your small business. 

SMART Goal Setting 101
Whether you have a 50-employee company or an empire of one, your business success depends on your ability to set and achieve goals. This article will introduce you to the concept of SMART goal setting and help put your business on the fast-track to goal setting and achievement. 

7 New Year's Resolutions That Will Change Your Small Business
New Year's resolutions can be a powerful way to kickstart goal setting. A resolution, after all, is a decision to do something differently to bring about positive change. This article outlines seven possible resolutions you should set this year. 

3 Easy Steps for Turning Your New Year's Resolutions Into Powerful Goals
A resolution on its own is meaningless.  It's when you create a plan that focuses on the desired results of your decision that the magic happen. These three easy steps will help you turn your resolutions into goals you can focus on in your business. 

Four Common Small Business Goals to Inspire You
If you're having difficulty identifying the right business goals for you, this article is the one you should read first. While there are many different business goals you can set, sometimes the most common are also the most relevant. This article looks at four common business goals and provides a number of resources that will inspire you to get started.

Common Small Business Goal Setting Mistakes
Avoiding mistakes can save you a significant amount of time and effort down the road. So in order to make your goal setting as efficient as possible, this article lists five common goal setting mistakes you should try to avoid in your small business.

How to Reach Your Biggest, Most Pivotal Goals
The only way to make goals count is to give them the attention they deserve. Here are some tactics to use this year as you set new goals and commit to seeing them through to fruition.  

Backward Goal Setting
When you are overwhelmed by the idea of setting goals, it can be helpful to start at the end and work backward. This tutorial will walk you through the process of creating realistic goals that are broken down into single actions you can focus on one at a time. 

How to Set Business Goals with Just One Word
Creating a goal with just one word is a way to eliminate the overwhelming part of the goal setting process and focus on a specific theme. Here's how to start. 

Goal Setting and Tracking Apps
Having a system for setting and tracking your goals is an important part of the goal setting process. Without a system, it would be impossible to identify a goal, create an action plan and track your progress. This list of goal setting and tracking software will help you create, track and achieve your most important business goals. 

10 Powerful Goal Setting Steps
Envisioning your ultimate business goal may not be that difficult, especially if you are a driven and determined business owner. Figuring out how to achieve that ambitious goal, though, can be another story. Returning to the basics of the goal setting process is one way to get and stay on track with your business goals, and getting motivated and inspired is another. This article focuses on both. 

Tips for Successful Goal Setting and Achievement
There are a lot of moving parts when it comes to goal setting. The good news is that you can do a few things that will help you create an environment that is conducive to goal setting success. Taking the time to work on the items listed in this article will help reduce the challenges that come with tackling your biggest goals. 

How to Get and Stay Motivated
Without the motivation to work hard and overcome challenges, you may find yourself in a slump, and worse, you may lose your passion for achieving your goals. Motivation is vital for any goal setting process; without it, it will be very difficult to reach your goals. Review these tips for getting and staying motivated when you're striving to accomplish your goals so you can build momentum and push through challenges with ease.

6 Alternatives to Traditional Goal Setting
Sick of traditional goal setting? Try one of these six alternatives that can help you create a new focus and intention in your business for the coming year.  

by Tom Argiro, Chairman on October 24th, 2016

Jeffery Gitomer is one of the sales training gurus that I follow.  He's been at it for over 30 years, and has a lot to offer. 

One of his articles caught my attention recently.  He says that those of us in sales often do not ask the right questions.  He considers these to be "pathetic":
  • What are you using now?
  • When does your contract expire?
  • Can I place a bid?
  • What kind of budget to you have?
  • What do I have to do to earn your business?
In contrast, asking power questions will make your prospect think in new ways. 
  • What would you do if you lost two of your top ten customers?
  • What is your plan to keep them loyal?
What you ask sets the tone and the perception for the buyers.
What you ask determines the response.
What you ask makes or breaks the sale.
Your questions are a critical factor in the way customers perceive you.

You can find the full article here:

by Tom Argiro, chairman on October 17th, 2016

Stephen Covey identified seven habits of highly effective people.  In his book of the same title, Covey describes the second habit as "Begin With The End In Mind." Covey takes us through an exercise in that chapter of imagining what it would be like to attend your own funeral. If you could witness what people say about you after you're gone, are they going to say what you want to hear? 

Covey asserts that by keeping the end point in mind, you can begin shaping your direction now. Nurture the relationships that matter to you. Make a positive impact on this world every chance you have.  We never know when that chance will be over.

Apply The Lesson To Your Company

​What does this have to do with your small business, or the North Phoenix Chamber of Commerce? Why am I covering this in today's newsletter?  

It's a good reminder that each of us should occasionally work on our business, not just in it.  We each should take a step back and do some strategic planning.  Now that we're in 4th quarter, this is a good time to assess where you've been and start setting goals for 2017. 

I encourage you to schedule some time to review your mission and vision statements. Do they still make sense?  Do you have strategic goals, long term targets?  Are you making progress towards those goals? Perform a SWOT analysis.  What are your company's internal strengths and weaknesses? What are the market opportunties and exteral threats to your business? How do you capitalize on those strengths, minimize your weaknesses, take advantage of opportunites, midigate threats?

One of the most concise 4 1/2 minute videos I've found on the subject of strategic planning is here:

How This Applies To The Chamber

As for the Chamber, the focus of this week's board meeting is going to be a strategic planning session for the same reasons. We will be assessing 1) where we are and 2) where we are heading. We will ensure that our focus is true to our mission of fostering growth in the community, and that we continue being an important part of your company's growth. 

As I heard Denis Waitley once say, "if you don't stand for something, you'll fall for anything." Begin with the end in mind. Know where you are heading. It's the only way you'll know if you are traveling in the right direction.

by North Phoenix Chamber of Commerce on September 18th, 2016

What Is A Power Team?

A power team is a group people of complementary professions. They work with the same clients, but do not take business away from each other.

Here is one way to organize power teams, grouping businesses together into these clusters:

18 Power Teams

Cleaning & Beautifying 
Consultation & Education 
Event Services 
Health & Beauty
House & Home 
Real Estate

Power Teams Within The Chamber

We help connect businesses to one another, almost always with an eye on industry groupings like the list above.  When a new business reaches out to us, we attempt to connect them other businesses in the same power team.  

RELATED ARTICLE: 10 questions for a Networking Referral Power Team

Planning for the next phase of growth within the Chamber, we are rebuilding our ambassador program to include a team of ambassadors, one overseeing each of these power teams. Each ambassador is responsible for adding new businesses to their power team and helping build long term business relationships within their power team.  Our ambassadors embrace the 4 Principles of Stewardship.  

Helping Your Business Grow

Your power team become evangelists for you and act as an extended sales force.  Fellow team members should know you, trust you, and be in a position to promote you.  They can distribute your business cards and 1-page flyers to potential customers,  offer testimonials, explain your business, and know how to refer qualified leads to you.

RELATED ARTICLE: 10 Must-Haves for Better Word-Of-Mouth Networking

by North Phoenix Chamber of Commerce on September 18th, 2016

​Do you know what stewardship is?

Being a good steward of something means that you have a 1) sense of ownership, 2) you take responsibility for the entity that you are a steward of, 3) you are accountable for your actions as a steward, and 4) you are rewarded for getting it right.

We often talk about stewardship in terms of effectively managing our time, talent, and treasure.  The conversation usually comes up when your pastor needs help funding the new building fund.

That's not what I'm doing here.  I'm simply trying to stir a fire in your belly as it relates to our Chamber.  If you're reading this now and realizing how important stewardship of the North Phoenix Chamber is to you, we can help you find ways to apply your time and talent for the greater good of the Chamber.  Several committees need your help and our ambassador program can use a few inspired Chamber members, too.

Call the office at 602-482-3344 and ask for Tom.